It is remarkable for one to identify her own objectives throughout a lifetime and, possibly, one of them may be ‘Live Young’. And by meaning ‘Live Young’ it is not acting childishly, the idea rather is for one to be fresh, natural with no strings attached. Evian has a whole advertisement campaign for her products in this context.
The latest addition on this campaign was from Jean-Yves Lemoigne. Lemoigne is a French photographer focused in the marketing arena. In this project he captured pairs of two instances of the same person having from the waist and below adult characteristics and from above being young. The result is remarkable. Enjoy.